Marketing with social media will this bring people to your site?
The methods you use to promote yourself, your products, or your services will be the deciding factor in how successful your online business is. You may think you can achieve online success simply by having a great looking website, but that’s just not the case. Having a website is a necessity if you’re going to have an online business, but you can’t just put up a website and wait for customers to start flooding in to buy whatever it is you’re selling.
I believe if not executed correctly, what do I mean by this is you want to build a quality following of people to make this work for you. social media is a good way to meet the right people.
Here are some great content sources for your blog I wanted to share with you guy’s. Go over to Problogger and this post by Darren Rowse http://www.problogger.net
This is some goo reading spread out over the last 10 days I wanted to sum it all up with links all in the one place – so if you missed one – here they are!
Things aren’t looking good for MySpace these days, but remember they still get 50 million people a month. Recent chatter shows that MySpace is looking to experiment with a new photo celebrity and news portal to liven themselves up. Go over to http://MySpace.com/everything this is where their new interface will be. This will be very interesting to see how this turns out for MySpace with this new CMS (content management system). Keep a watch out for new and upcoming blog posts.
Despite all the buzz surrounding social media marketing, its promise to better enableconversations between businesses and their customers, a recent essay in the Harvard Business Review by Matt Dixon and Lara Ponomareff point to research that suggests that maybe your customers really aren’t that interested in talking to you after all.
“Have you ever walked into an airport, seen that there is nobody in line at the check-in counter, but still made a bee-line for the self-service kiosk?” the authors ask. “Better yet, have you ever waited in line for an ATM machine even though there is nobody in line for the teller inside the bank?”
If you answered “yes” to either of these questions, you’re like most customers, who are increasingly turning to self-service options, even though companies seem to think customers would prefer to interact with them live.
According to Dixon and Ponomareff’s research, companies believe that their customers vastly prefer live over self-service. But the authors’ data shows that customers are actually statistically indifferent about this. Self-service is seen as just as good as using the phone, for example. And this lack of preference holds, regardless of age, demographic, and type or urgency of the issue.
The authors have been tracking customer service interactions for a number of years and, lack of preference aside, note the decline in the number over the last five years who list the phone as their primary means of securing customer service. They found, for example, that 57% of inbound calls come from customers who first tried to resolve their problem via the company’s website. And over 30% of callers are on the Web at the same time that they are talking to a rep on the phone
So why the decline in turning to the phone? Arguably self-service is more efficient, less annoying. It gives consumers a feeling of control. It points to “our infatuation with gadgetry and electronic communication,” the authors suggest.
And they also suggest, it might be that customers are shifting to self-service because “they don’t want a relationship with companies.” Sure, they want their issues fixed, their problems resolved, but that’s it. “While this secular trend could be explained away as just a change in consumers’ channel preferences, skeptics might argue that customers never wanted the kind of relationship that companies have always hoped for, and that self service now allows customers the ‘out’ they’ve been looking for all along.”
And while this might seem like a dilemma for “social media marketing” and for the promise of deepened customers’ ties with brands and companies, it also seems like an opportunity (and a nod) for developing more and better self-service platforms.
That’s why the post office use kiosks at there branches, they know people don’t want to converse with them, never mind standing in those lines when your there.
Every brand, every organization and every individual is either running away from something or running toward something (or working hard to stand still).
Are you chasing or being chased? Are you leading or following? Are you fleeing or climbing?
you know, Some days I feel like I am doing them both!
Unlike other marketing techniques online or internet marketing has now been transformed into a well-segmented and organized area where techniques are very professional and systematic in nature. Internet has transformed into well-developed and very busy marketplace where every business faces stiff competition from other websites and struggle goes on for getting maximum net traffic.
When compared with physical marketing, internet marketing has many advantages over it. Online marketing makes the task of reaching the target audience much easier and quick. If you have a large fleet of target customers, it’s not possible to reach everyone of them personally on physical level. It becomes more difficult if your business is spread in different countries. Here online marketing is of great help and provides solution to this problem. Personalized emails, journals, newsletters, etc can be send thus reaching out to target audience and setting up personal contacts easily. You can use third party automation services for this purpose.
Cost wise also internet marketing is cheaper and easy-to-use. You need your pc to get started with it! Real marketing costs and its bills are much more when compared to online marketing. You save on time as there is no traveling or commuting. You save money on resources also as staff hiring is also very less. Thus you get to divert company funds towards other areas for company’s progress.
For internet marketing purpose you have two options- either hire professionals for it or hire the services of online marketing firm that can meet up with your business goals and requirements. They handle your project in a professional manner by first preparing marketing plan, creating sales messages and then applying it.
Head over to this URL http://www.franhylinski.com/free perpual traffic report and get your FREE PDF report from Ryan Deiss on traffic from Google, a must read. He is also giving away some software for doing market research. I gave this a test ride along with the software I use to do my market research and it is spot on http://www.franhylinski.com/FREE Market Research Software. I would suggest to get over there and get your copy before he takes it down.
SPECIAL REPORT Google is broken!
Major glitch force Google, Yahoo, and Bing to give up FREE targeted traffic by using there own weapons against them, This is a huge loophole
If you have a website or ever plan to have a website this is a MUST read. FREE traffic is available and it’s much easier to get than you think and there is 40X more of it than their is paid traffic. Let me explain…
This could really give the start you need to place your site on the first page, but remember don’t expect miracles if you pick a niche that is way to competitive. Pick the fights you know you can win!
I would like to here back from you about this information. Enjoy!
